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Google AdWords (PPC)

Google AdWords (PPC)

  • Hands-on Training
  • 5 Certification Support
  • Weekday-Weekend Batches
Training For :

Programme Highlights

Pay-per-click (PPC) marketing is an advertising over the internet where advertisers pay the publishers when their ad is clicked by the audience. It is also called cost per click marketing. Generally in PPC marketing ads are shown on other websites, and when the user clicks on it, the advertiser has to pay the fixed rate for each click. The basic idea behind it, is to drive more and more traffic to website and generate more leads converting them into sales eventually.


  • Introduction of Google AdWords
  • Understanding Advertising Goals
  • Keyword research
  • Creating campaigns and ad groups
  • Bidding Strategy
  • Campaign Optimization
  • Campaign reporting
  • Billing & Accounts
  • Search Advertising Module
  • Display Advertising Module
  • Video Advertising Module
  • Mobile Advertising Module
  • Re-Targeting Module
  • Keyword Planning for Paid Marketing
  • On page Optimization for Paid Marketing
  • Landing Page Creation
  • Ad Making Strategies
  • Geo targeting of Ads
  • Bidding
  • Campaign Designing
  • Campaign Optimization
  • Conversion Tracking
  • Conversion Optimization
  • Learn Re-Marketing Concept
  • Ad Extension: Sitelinks,Call,Location,Callout etc.
  • How to add negative keywords


  • Google AdWords Certification *
    • AdWords Fundamentals
    • Search Advertising
    • Display Advertising
    • Mobile Advertising
    • Video Advertising
    • Shopping Advertising
  • Training Institute Certificate


  • Students – Career Growth Opportunities
  • Professionals – Open gates for Multiple Industries
  • Business Owner – Business Growth Opportunities
  • Freelance – Earn Money Online/ Work From Home


  • Back Up Classes
  • Life Time Support
  • Flexiable Class Timing


  • Job Assistance and Interview Scheduling
Other Course Details
Course Category : Certification Courses
Duration : 20+ Hours
Opportunities : Life Time Membership

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Course Components

Digital Marketing Fundamentals

In this module, you learn the overview of digital marketing with full understanding of its concepts.

Website Planning, Designing & Creation

Website planning and its creation, it helps you to learn, plan and build websites for your better visibility on internet.

Search Engine Optimization

SEO (Search Engine Optimization) helps you to increase the visibility of your web page and website with unpaid results.

Search Engine Marketing (AdWords/SEM/PPC)

Search Engine Marketing with the help of this component, you can plan and run AdWord campaigns and generate leads.

Display is Stronger Than Ever

Learn how to run flash banners and other type of advertisement for the promotion on the websites.

Social Media Optimization

Social Media Optimization, learn how to make effective brand through social media.

Online Lead Generation

Online Lead Generation, we will make you to learn the art of generating leads online and converting them into sales.

Cyber Laws

Cyber Laws, tells you how can we perform our things online according to rules and regulations.

E-Mail Marketing

Email Marketing, through this you will learn how to target your potential audience.

Mobile Marketing

Mobile marketing, learn how to promote and sell product through this.

YouTube Marketing

For Brand building, you can make movies and ads on YouTube.

Google Analytics

Google Analytics, it measures, enhances your performance on online platforms.

Google Adsense

You’ll learn secret techniques, how to earn extra every month with Adsense and blogging.

Affiliate Marketing

Practical knowledge about how can we promote our business through referrals.

Content Marketing

You’ll learn how to write an effective and engaging content for your website.

Inbound Marketing

How to find the attention of customers and make the company found.

Live Projects

Make you learn how to work on live projects.

E-commerce Promotions

Learn to sell products on e-commerce websites.

Online Reputation Management

Why online reputation management system is important?

Earn Money As Freelancer

You’ll learn how to work as a freelancer and earn upto 50K.

Doubt Session

Doubt session, where you can discuss one to one with our expert.

Become a Google Certified Professional

1 Training Program - 10 Certifications

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